How To Create a Woman’s Glossy Magazine in Five Minutes

I've been addicted to magazines since my teenage years, but they are just so, so frustratingly predictable! I reckon you could cobble one together very easily in five minutes, and here's how.

, 18 March 2001

Don’t get me wrong. I love magazines. I’m been addicted to them since my

teenage years. Theres something about a womans magazine superficiality that I

often enjoy. But oh boy, they are just so, so frustratingly predictable. I

reckon you could cobble one together very easily in five minutes, and here’s


The Cover

The cover image: Get a head and

shoulders shot of a smiling, heavily made-up and airbrushed model (or

optionally, a famous person). Remember to use an almost identical

photo as used in all your previous issues; in fact, why not just use

the same one a few months later? No-one will notice. Remember that

the cover model must always be white, or else the ‘mag’ wont sell. Oh

– unless it’s Naomi Campbell, of course, which doesn’t count. What

about alienating black female readers? Don’t give it a second thought;

hell, most other magazine editors don’t.

50 ways to turn him on!

Teasers: Always have tons of writing on the cover to make the mag

look jam-packed full of exciting stuff! The sex article must always

come at the top, and always include a number in it, i.e.




Always ensure every sentence ends in ‘!’

The features

It’s very simple. In every

glossy magazine you just need one of each of these:

  1. The sex article.
  2. The confession feature:

‘I’m a secret stripper but my husband has no idea!’

  1. The ‘new-disorder-you-never-knew-you-had’ article:

‘Do you have compulsive worrying-disorder?’

‘Are you a serial success-addict?’

  1. The ‘omigod it’s so true’ quiz:

‘If you chose mostly A’s, you are…’

  1. The opinion piece column, in which someone writes in a

    supposedly humourous and over-familiar way about a really superficial issue and

    we are all supposed to relate to it.

  2. The ’10-quick-fix-ways-to-improve-your-life’ article.
  3. The predict your future by tarot / divining / colour therapy / numerology /

    dangling a ring on a thread / load of bollocks article. If you’re really clever, you can combine this with the sex article, thus:

‘Your 10-week summer of sex predicted day-by-day!’

  1. The boring famous person

    interview in which we learn that Julia Roberts likes knitting and

    crochet and uses vaseline as an all-purpose beauty-aid.

  2. The fashion and beauty pages. Basically a glorified shopping catalogue where

    they attempt to make us buy products we don’t really need such as clear mascara

    and “age-defying” cream.

Note, in all articles, whenever mentioning anyone, always use the

following formula:


As in this example:

Sarah, 27, a chemist, says she thinks all men are bastards. Jane, 29, a weightlifter, agrees. ‘I agreee with Sarah’ she says. Margaret, 28, a candlestickmaker, thinks these women are prats.

Always use this even when their age and occupation is completely and utterly

irrelevant, which is – oh! All the time!


Editors letter: Must always go on endlessly about how ‘exciting’ and

‘jam-packed’ the issue is and how ‘rilly rilly thrilled’ they are all the time.

Use phrases that if used in normal conversation would get you punched in the

face for being so irritating, such as ‘voila!’, ‘moi?’, ‘fabulous!’ and


Try to make your readers wonder how they ever lived without your

god-like, wondrous publication

Letters page: Print letters so short it’s hardly worth printing them at

all; preferably not longer than two sentences each (remember: your readers have

short attention spans!). Always print complimentary letters, but if you insist

on printing a criticism just to show you are ‘listening to the readers’, for

god’s sake never bother actually replying to them in print. Best to include

several letters from people who claim that an article in last months ‘ish’

‘totally changed my life’, opened their eyes to some ‘awe-inspiring’ truth

that’s blindingly obvious to everyone else, or ‘gave me enough confidence’ to

emigrate to New York, leave their boyfriend, or pack in their job and set up

their own business. Try to make your readers wonder how they ever survived

without your god-like, wondrous publication.

Horoscopes: End the magazine with the most pathetic load of shite

predictions ever, which the magazine staff made up in their coffee

break. Your readers may be independent, modern, logical, gorgeous,

intelligent, strong-minded, post-feminist, business women, but they

all still read horoscopes dont they?

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