Dove has put online a short film showing the process of turning a model, with blemishes, etc, into a flawless, but impossible billboard image.

Part of Dove’s controversial Campaign for Real Beauty, the technique the film employs is hardly new, but is none-the-less effective. Especially as many of these ‘before and after photoshop’ exercises fail to include the extensive makeover given to models even before digital manipulation.

Posted by Jess McCabe on 15 October 2006, at 2:22 PM