Getting women to buy insurance...
by Jess McCabe // 27 October 2007, 11:36
I'm divided over this ad for life insurance (I think?), which popped up on AdsOfTheWorld.Com recently.
It originally appeared on Belgian television, and the basic premise is a good one - that it's probably not a very good idea to rely financially on a man. But as you can see, the execution raises some questions:

Founder of The F-Word, Catherine Redfern, has co-authored a new book with Kristin Aune. Find out more at the