By Jess McCabe | 28 January 2008, 14:56

This series of ads for Dutch optician Oogmerk starts out kinda funny, and quickly progresses to teeth-grittingly sexist.

Under the slogan “get the respect you deserve”, we start off here:

Then we get this one:

Still kinda funny?

What about this:

Gross! And this is the only representation of a woman in the series.