No Lastminute.com this isn’t going to endear you to me

Lastminute’s adverts sink to a new low….

Tantrums. Sulking. Tears. And that’s just the men. Forgetting Valentine’s Day can make the dreamiest love stories a living nightmare, so make sure you’ve got it sorted with our last chance gifts and nights out. And when they say they don’t believe in Valentine’s, they’re lying. Rescue your Valentines here….

Need I say more? The link is worth following to see the picture that goes with this text.

Problem? Yes
1. firmly associated tantrums and tears as “feminine” behaviours despite appeals to “irony”.
2. reinforces the idea that Valentines is a must - any all of us who don’t see the relationship between a murdered roman (or romans, history is a little vague on whether it’s one or more people) and romance are “lying”.
3. Why does someone need rescuing because of any of this?

Posted by Louise Livesey on 14 February 2008, at 9:12 AM | Comments (4)

Your Comments

Lindsey said:

My favourite part about valentine's is that the heart shape is based on female genitalia and I find it surreal to wander through clouds of floating vulvas as people pass each other vulva patterned cards and eat vulva shaped chocolate.

Personally I don't do anything for valentine's day though I did promise my boyfriend I'd get him a wispa.

Posted on 14 February 2008 at 10:27 AM

Andrew Bowden said:

We all need rescuing FROM Valentines Day full stop!

Long live the battle to not care less on this bog standard Thursday!

Posted on 14 February 2008 at 12:03 PM

Lindsey said:

And another thing:

has anyone seen any of the anti-valentine stuff? It's kind of insulting that it's being lauded as a way for single people to join in with the holiday, because, obviously, if you have a partner you would be totally into it.

Posted on 14 February 2008 at 12:06 PM

Sian said:

It's so insulting to be told that those of us who don't want to celebrate this day are lying. Why bother listening to your loved one at all?

Posted on 14 February 2008 at 6:12 PM

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