Modelling and crash-dieting: what could possibly go wrong?

MTV are chasing after the TV modelling bandwagon with a show that ‘dares to go where no modelling show has gone before’. Where might that be then? Empowering women to measure success with something other than beauty? Not quite…

Model Maker’s daring idea is to make skinny, body-obsessed girls skinnier and more body-obsessed, by combining modelling and dieting. Let the self-loathing begin!

The official website doesn’t pull its punches over what we can expect:

Women come in all shapes and sizes, but models don’t. The term model conjures an image of stick-thin, towering beauties oozing confidence, glamour, poise and sexuality from every pore.

“Skinny,” “no body fat,” and “size zero” are the words and phrases associated with models. “Chubby,” “well-fed,” and “big- boned” are not… Until now!

15 ‘lucky’ women from across the USA will be chosen to compete in the show. They will endure 12 weeks of intensive physical fitness training to help them get down to their ‘ideal size’, while also competing in modelling challenges every week. The winner receives $100,000 and a personal trainer for a year (assuming she survives that long).

Now for the really frightening part: To audition for the show, contestants must be 5’9” to 6’ tall, and 130-190 pounds.

Someone who is 5’9” and weights 130 pounds has a Body Mass Index (BMI) of 19.2. Someone who is 6” and weighs 130 pounds has a BMI of 17.5.

According to the NHS, a healthy BMI is between 18.5 and 24.9. So the person is 5’9” is already at the lower end of their ‘ideal weight’, and the person who is 6” is already underweight.

If you want to tell the producers your thoughts about the show, why not email mtvmodel@madwood.tv.

[via The Lipster]

Posted by Milly on 21 August 2008, at 5:12 PM | Comments (7)

Your Comments

Alex B (male) said:

But...

Someone who's 5'9" and 190 pounds has a BMI of 28.06 - ie they're overweight.


Posted on 21 August 2008 at 6:44 PM

Flo said:

I followed the link to the NHS BMI calculator, which happily told me I am the 'ideal' weight for my height. It then informed me that 'Even if your weight is ideal, you need to keep an eye on your waist size.' Thank you NHS, I was in danger of forgetting to obsess about my body size, what a timely reminder.

Posted on 22 August 2008 at 11:47 AM

Saranga said:

"They will endure 12 weeks of intensive physical fitness training to help them get down to their 'ideal size'"
Not their ideal size, the show's ideal size.
Just to make it clear - I'm not having a dig at Milly here, it's a dig at the show as it's bleedin' obvious they're not doing what's best for the clients.

Posted on 22 August 2008 at 12:38 PM

Cazz Blase said:

I found the (unintended?) suggestion that models aren't women strangely amusing...

Posted on 22 August 2008 at 6:59 PM

Fran said:

Women who are 5'9" or 6'0" and 190lb WOULD be overweight (according to the BMI, which is not the most reliable scale), but I doubt the show is going to encourage them to be happy with their bodies or to be healthy -- especially as, if what The Lipster says is true, they could be expected to lose up to 80lb in 12 weeks.

And we shouldn't let that distract us from the fact that Model Maker's producers clearly think it is acceptable to ask women who are already underweight or at the low end of their ideal weight to lose 30-80lb.

Posted on 22 August 2008 at 10:36 PM

Ruth said:

Flo, the advice about waist size is not given in an effort to "make you obsess about your body size". It is there because of scientific evidence about a link between waist size (specifically, not body size as such) and diabetes.

Posted on 22 August 2008 at 10:39 PM

Flo said:

Hi Ruth,

I get that the waist size advice has to do with the apparent health risk posed by being apple-shaped rather than pear-shaped, but I would question whether it is appropriate that this advice to keep watching one's waistline be given to everyone in this way. I'm more a petite leek-shape than fruity so telling me to watch my waist seems redundant at best. To be frank, if someone like me who comes out at the lower end of her 'ideal' BMI range needs to watch her waist than no-one is safe from the ever watchful measuring tape of flesh-hating doom!

At worst, I see this advice as yet another sign of how our society places the bodies of its members (and in particular the bodies of women and poorer people) under increasing surveillance and labels those who fail to keep 'watch' over their figures as greedy, lazy, irresponsible etc. I'm not suggesting that this one specific bit of advice on the BMI calculator does all this by itself, but I'm looking at it within the context of both the long-standing discourse on women's bodies and the growing tendency to pathologise and demonise fat in general.

I'm sure the advice is, as you say, based on scientifc evidence, but science and scientists are not outside of culture, so I wouldn't take the fact that something has a scientific basis as a guarantee that it has nothing to do with social prejudices. Doubtless the NHS isn't consciously involved in a conspiracy to make me feel bad about my body, but I do believe that what scientists choose to research, what they can get funding to research, how they frame their results, how their results are disseminated and how public health organisations choose to put the science into practice have a great deal to do with culture and society, including the kind of anti-fat discourse the program this post talks about is engaged in (albeit in a more gendered way).

Posted on 25 August 2008 at 11:52 PM

Have your say

In order to keep this blog as a feminist and friendly space, comments will be subject to some rules. We do not seek to censor debate: the beauty of the internet is that anyone can set up their own blog or website to express their views.

  1. This blog is a safe and friendly space for feminists and feminist allies. Debate and critique are welcome where it is constructive and deepens analysis or understanding. Anti-feminist comments will not be approved. We get to decide what's anti-feminist.
  2. All comments must be approved by one of the bloggers. For this reason, there may be a delay before your comment appears.
  3. No sexist, racist, homophobic, transphobic, classist, ablist comments, comments which make personal attacks on any blogger or commenter, or comments that are otherwise deemed offensive by us will be posted.
  4. Trolls will be banned from commenting. We get to decide who is a troll.
  5. No anonymous comments - please feel free to use your real name or make one up, though.
  6. Be nice.

Please note that your email address will not be displayed on this website. All comments are checked, prior to being published on this site.

< back | top ^ | next >

Latest Posts
News and Views
Apparently men have to be Cervix Savvy
Appropriate games for girls
Sheffield anti-violence demo this Saturday
Reclaim The Night London
Muslimah Media Watch
Time wasting tool of the day: GenderAnalyzer
68th Carnival of Feminists, and some thoughts on waves
New Cardiff Feminist Group
OK I eat my hat....
More posts
Latest Comments
Kath on Apparently men have to be Cervix Savvy
Mandy on Apparently men have to be Cervix Savvy
Rosalind on Apparently men have to be Cervix Savvy
polly stryrene on Apparently men have to be Cervix Savvy
Kez on Apparently men have to be Cervix Savvy
Laurel Dearing on Apparently men have to be Cervix Savvy
Laurel Dearing on Apparently men have to be Cervix Savvy
Laurel Dearing on News and Views
Michelle on 68th Carnival of Feminists, and some thoughts on waves
Ellie on Apparently men have to be Cervix Savvy
More feminist bloggers
There are plenty of fantastic UK feminist bloggers around. For a fantastic introduction to feminist blogging, go to the Carnival of Feminists website, which showcases the finest feminist posts from around the blogsphere, including many from UK blogs.
Small Print
All blog posts are the views of the individual post author, and not those of The F-Word.

Inside this section

Blog Home
Archives by Month
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
More Archives
Archives by Author
Abby O'Reilly
Anne Onne
Barbara Felix
Carrie Dunn
Catherine Redfern
Guest Blogger
Helen G
Holly Combe
Jess McCabe
Kate Smurthwaite
Laura Woodhouse
Louise Livesey
Lynne Miles
Milly Shaw
Samara Ginsberg
Sokari Ekine
Yvonne Howard
zohra moosa
News prior to April 2005
XML feed Feeds
Latest Blog Posts
Latest Comments

Contact Us

This webpage lives at: http://www.thefword.org.uk/blog/2008/08/modelling_and_c