Sexual Politics of Meat - German edition
by Jess McCabe // 12 September 2008, 11:09
A German butcher has been reprimanded for advertising its products using a naked woman with "Meat Products, Fresh Service" branded across her body, reports Reuters.
The German equivilent of the Advertising Standards Association here in the UK had this to say:
"Such an advert blatantly violates the council's codes on discrimination and degradation in advertising," the council said in a statement. "Equating a woman with fresh meat is degrading and highly misogynist."The firm near Stuttgart has agreed to remove the slogan, but is keeping the woman, whose back and shoulders are visible.
Maybe the ASA could take some lessons on board from their German counterparts, eh?
Have Your say
To comment, you must be registered with The F-Word, or login using Facebook or Twitter. Not a member? Register
Founder of The F-Word, Catherine Redfern, has co-authored a new book with Kristin Aune. Find out more at the 
Alice Dale // Posted 12 September 2008 at 13:48
Well, a Ryanair ad was upheld by the Advertising Standards Authority (not association) in January for using a young woman in a 'sexy school girl' outfit. They felt it was offensive to link young school girls with sex. I'm pretty sure they would uphold against a butcher using a naked woman too.
(Also, Melinda Messenger first became famous for posing in her underwear to sell double glazing, which was also upheld by the ASA.)
Aimee // Posted 12 September 2008 at 18:41
The ASA make me furious! I vote for germans to be in charge of the ASA!