This was photoshopped
by Jess McCabe // 15 January 2009, 22:39
Billboards in the Berlin metro have been plastered with mock-ups of the toolboxes in Photoshop.
I think the effect is fantastic. I'm not sure who carried out this particular piece of subvertising, but you can see more photos on epoxy's Flickr stream.
(Via About-Face)
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Baxendale // Posted 16 January 2009 at 00:03
FANTASTIC! wish this would happen in London. It's great to remember that all these images we are bombarded with daily are totally unrealistic standards of 'beauty'.
chem_fem // Posted 16 January 2009 at 08:39
Awesome!
It certainly gets the message across.
Anne Onne // Posted 16 January 2009 at 15:21
Made my day. I hate how something that claims to be a photo (as opposed to, say a painting or CG) has so much editing done to it, and how we register it as a photo first, and have to remind ourselves that it's photoshopped because this is so prevalent.
I'd like to see this on every advert that uses impossibly perfect photoshopped women!
shatterboxx // Posted 17 January 2009 at 12:45
Yet another reason for me to move to Berlin :)
Jonni // Posted 17 January 2009 at 16:41
Great post, it was the inspiration for a blog post today.
mezumi // Posted 18 January 2009 at 13:28
BRILLIANT!
dear possibly existing higher entety/ thingy:
give the genius who did this a million pounds and an icecream sundae the size of texas.with sprinkles.
Seriously though,whoever did this rocks bigtime ive never seen a someone take a stand against phony airbrushed "pictures" that puts the messege across with so much punch and style.
ps, apologies for the rambling, my brain scrambles at this level of awsome.