'Women given less subjectivity than cats'

by Jess McCabe // 2 September 2009, 20:14

purfcats.gif

Sociological Images highlighted this ad for perfume, noting that the cats "actually look at the camera and definitely appear to be alive, giving them more subjectivity than the women have". See the full series of ads over at Sociological Images.

Comments From You

Alex T // Posted 02 September 2009 at 22:48

Yuk. Looks like they're feasting on a corpse.

Joanne M // Posted 03 September 2009 at 15:50

and look at the position of her legs...

the whole glamourising of rape/death is so weird and really worring.

Melissa // Posted 03 September 2009 at 18:11

The image is quite eerie...she looks like a mannequin.

FeministUK // Posted 04 September 2009 at 14:58

This is entirely bizarre. I can't quite make it out. What is that black thing underneath her body on the sofa? Is it a tail? Then there's another thing that looks like a seat belt? The cats are definately in control in this image. You can tell by their higher positions. It looks to me like they are keeping her prisoner or are guarding her. The cat on the right is looking slightly off centre as if watching out for something that the viewer can't see. Weird. The glow in the cats' eyes definately display more life than the palor of the woman's skin.

Have Your say

To comment, you must be registered with The F-Word, or login using Facebook or Twitter. Not a member? Register

Sign in to the F-Word

Reclaiming The F-Word

Founder of The F-Word, Catherine Redfern, has co-authored a new book with Kristin Aune. Find out more at the Reclaiming The F-Word website.

Feminist bloggers

There are plenty of fantastic UK feminist bloggers around. For a fantastic introduction to feminist blogging, go to the Carnival of Feminists website, which showcases the finest feminist posts from around the blogsphere, including many from UK blogs.

Write for us!

Got something to say? Something to review? News to discuss? Well we want to hear from you! Click here for more info

  • The F-Word Feeds
  • #
  • #