MILF?

by Melaina // 14 June 2012, 14:12

Tags: beauty standards, motherhood, sexism

Photo of an advert in a magazine, for

I have a thing for American gossip magazines and my Father-in-Law and his wife brought me back some from a recent trip to New York. There are a lots of things to take issue with in magazines aimed at women but this ad had me enraged.

Turn your Mom into a MILF?!?! I hate that term. For the uninformed a MILF is a "Mother I'd Like to Fuck." Now I have nothing wrong with someone wanting to sleep with me but I do have a problem with the inference that mothers are undesirable in general but this one is good for a one night stand. Because you aren't say she's MILD-- you want to fuck her not date her. She's a receptacle, something to be used, bragged about and that's it. Something that we see inferred about women all too often in society but generally not when promoting a Mother's Day gift.

I'm all for women embracing their sexuality and I certainly don't think mothers are asexual but I still think MILF is overtly sexist and awful. It is blatant objectification that just reinforces the same old patriarchal views that women are only useful/valuable as sex objects. I'm a Mom and I'd like to think that being a Mom doesn't negate any possibly attractiveness but I also don't want to be objectified either. Is it just me that hates this term?

Comments From You

Veronica // Posted 14 June 2012 at 16:42

Many women's magazines annoy me for several reasons, amongst other things for promoting the misogynistic idea that women are dumb and gullible and incapable of thinking critically.

That advert is just horrible. I hate the term MILF. I don't think I've ever seen it used in a context that does not imply objectification.

Laurel // Posted 14 June 2012 at 16:43

isnt that advert a bit strange? makes me wonder if they even know what it stands for. theyve obviously worked out that it means an "attractice" mother (so are saying our mums arent?) but really, do i want MY mother to be a mother-id-like-to-fuck? =/ not really, especially as this is a women's magazine, and they are known for generally being pretty hetero centric. and who is "i" in this case anyway? the probably straight female editor? seems like a total mess up even if you take away the analysis of the term!

Ania Ostrowska // Posted 14 June 2012 at 17:43

Wow, I can't believe this term filtered into a mainstream gossip magazine and is used in an ad for Mother's day (of all occasions) as if it was just another name to call your mother... :(
It is horrible and objectifying and of course nobody mentions dating here because it is basically a porn genre/category, just like 'Trans' or 'Teens' or 'Big Tits'. Any body (or body part) can get (and is) hypersexualised bordering on fetishised in this context, that's the pathetic 'egalitarianism' of digital pornography today.
As an ad, it's so ill conceived as well: it ultimately turns a daughter/son into their mother's pimp (??!!).

Rose // Posted 14 June 2012 at 18:21

I think that if to decide how bad an advert is you first need to decide if it's about (a) incest or (b) paying to insult your mother, and put her forward for sexual exploitation - well, clearly theres a problem!

Mr. Rude Word // Posted 14 June 2012 at 19:49

It's an American term used in pornography to describe any content that involves older women, "gilf" if the women are older still ( the "g" standing for grandmother ), but whether it began life that way is debatable...mainstream phrases like "yummy mummy" & "glamourous grandma" are less offensive language wise, but they are cut from the same cloth as "milf".
Americans love using initials & acronyms...they favour clipped, macho language that has its roots in sport & the military. I'm sure that their desire to use the term "milf" is stronger than their understanding of what it actually means. Think of how the word "gay" is used by them...are they engaging with the homophobia? I don't think so.

Transatlantic Blonde // Posted 14 June 2012 at 22:06

Veronica- I totally agree.
Laurel- I actually wrote an undergraduate paper on hetero-centric nature of women's magazines and how it actually marginalized a significant portion of their readers.
Ania- It is fetishing isn't it? And who wants to do that to their Mom!?!?
Rose- They clearly didn't think it through did they?
Mr Rude- The whole "MILF" thing didn't really happen in the USA until American Pie came out and that is what they called Stifler's Mom. I abhor the term Yummy Mummy.

Alice // Posted 15 June 2012 at 02:48

What happened to flowers and novels?!

LUVM // Posted 15 June 2012 at 14:43

Mr Rude Word - what? I'm not sure what you're saying.

Mr. Rude Word // Posted 16 June 2012 at 01:38

@LUVM...which bit of my comment did you mean? Let me know & I'll respond to it.

JericaLily // Posted 07 December 2012 at 15:40

Oh dear. I wouldn't want to make my mom a MILF especially since I'm not sure who the "I" in that acronym is referring to. Yikes. (I don't think the words "fuck" and "your mother" should be used in the same sentence.)

Have Your say

Latest Comments

  • JericaLily on MILF? // 7 December 2012
  • Mr. Rude Word on MILF? // 16 June 2012
  • LUVM on MILF? // 15 June 2012
  • Alice on MILF? // 15 June 2012
  • Transatlantic Blonde on MILF? // 14 June 2012

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