The F Word Shop

All about The F-Word's shop, hosted by Amazon

The F Word has a shop as part of the Associates scheme. As part of this scheme, if you purchase certain products from via our shop, The F word will get a small percentage for referral fees. We also get some money if people buy Amazon gift certificates or join the DVD rental scheme through our shop. We intend to use at least 50% of the income gained to donate to feminist causes and the remainder for site development (this could include publishing in alternative forms or other projects related to the site).

Please note that The F Word is not a charity in itself.

The F Word shop is at

Some feminists choose to boycott Amazon because they disagree with some of the products sold by them. If you prefer not to shop at Amazon you could try the following alternative independent shops:


Have you sold out?

No, because we have not sold anything. We are not dependent in any way at all upon the income provided through the Amazon shop (or similarly if we choose to use advertising in future). The site is still run by volunteers and nobody involved is paid anything for running the site. If we wanted to stop the income stream or delete the shop, this would not make a difference to the site.

What will change on the site?

There will be an F Word shop highlighting various categories of books, DVDs, music, etc, that we think are of interest to feminists. You will be able to search and browse the selection, put things into your basket and buy them. We will also link items we have reviewed and recommended on our review pages through to the shop. We may link to products from the blog if we are recommending something in particular. However, it will always be clear what the shop is all about and you don’t ever have to look at it if you don’t want to.

To begin with the shop will be on a seperate site but in the long-term we will look at integrating it into the main F word site.

Can I buy items through you that you don't list in your shop.

Yes. You can buy anything from Amazon after clicking through from our shop, although we will only highlight items of interest to feminists on our shop.

Wouldn't you rather support small independent shops?

In an ideal world, yes. However, we are not aware of any small independent shops that run such a scheme to the same extent that Amazon can. In addition, setting up individual agreements with individual independent shops would be very time consuming for us and might require us to develop many seperate agreements and software solutions from scratch which we don't have time to do.

For those who prefer not to use Amazon we intend to link to alternative suppliers in the UK, so that readers can choose to use their services instead of Amazon. If you want to suggest any small independent shops that are suitable for this, please let us know. The F Word will not get any income if you use those shops instead of the Amazon store, but we are happy to link to them and promote their services.

Feminists should not be supporting capitalism.

We will leave this choice up to you as individual readers.

You can always use the list to make notes of our recommendations or interesting items and order them from your local library.

I object to Amazon, and I boycott them because they stock porn and sell anti-feminist products or books. How can you justify using them?

Some feminists do boycott or refuse to use Amazon because they object to some of the products they sell. We respect their choice to do so and we will link to alternative suppliers, as explained above. We will also mention that some feminists boycott Amazon, so that readers can research this and make up their own minds.

It is our view that Amazon is a shop just like any other that stocks some pro-feminist items and some anti-feminist items, in the same way as feminists might object to some of the individual products stocked by Waterstones, Foyles, Borders, WH Smiths, Sainsbury's, your local newsagent, or some of the individual programmes shown on TV channels. Whether you choose to boycott any organisation for stocking a product you disagree with a matter of personal choice.

We would obviously not stock any blatantly offensive products in our shop or feature them on our website in any way.

However, please bear in mind that the products we feature will represent a broad interpretation of feminism rather than a narrow one, and we will not restrict our recommendations to a particular view of feminism. We can’t please everyone all of the time.

Will there be a discount for F Word readers?

No. There are no discounts available under this scheme.

Who decides what products to feature. Does Amazon decide? Do they tell you what to stock?

We decide what to feature. Amazon does not influence our decision in any way.

Can I suggest a book, film or CD to include?

Please do - as long as it is of interest to feminists in some way. Just use our contact form and let us know why you recommend it.

Will you link to anti-feminist products (e.g. books, films, etc) that you have criticised in reviews on the site or the blog?

We may link to them only to give readers further details on the item, just as any blogger or website might do. But we would not actively encourage anyone to buy them.

Will you be afraid to criticise products sold by Amazon?

Absolutely not.

Will Amazon influence your content in any way?

Absolutely not. The requirements from Amazon are set out the publicly available terms and conditions ( These include standard requirements such as that our site must not promote sexually explicit materials, promote violence, promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age, promote illegal activities, etc.

How do we know you won’t just write positive reviews to try to get people to buy books?

Reviews are written by volunteers and they are paid nothing. In the main, the people who write reviews will have no involvement in running and stocking the Amazon shop. We obviously don’t accept reviews from authors of books who are trying to get people to buy their book.

How much money will you get and how does it work?

For each item sold through The F word, we get a small percentage back. Certain products are not eligible, for example, out of stock items. We also get money if someone buys a gift certificate or joins the Amazon DVD rental scheme.

We don’t know how much this will work out to be until this has been in operation for a few months.

What will the money be spent on?

At least 50% of the income from the shop will be spent on donations to feminist causes the remainder will be spent on site development and F word projects. None of the money will be used by any individual associated with the F Word for their personal use.

We will attempt to donate to causes that we feel that the vast majority of feminists would support. This means that we may not be able to donate to certain causes which are subject to strongly divided opinion amongst feminists.

How will you choose what to donate to and how often?

We will ask for nominations from readers and then we will make a decision ourselves. The people deciding will include Catherine Redfern (publisher), Jess McCabe (editor) and Louise Livesey (F Word contributor). Having considered the various options for reader involvement, we think it would be inappropriate for readers to vote on a charity, where one charity is the "winner" and the others are "losers", or entering into a situation where charities have to compete for readers votes in some way.

We will explain our choice to you once we have made it.

We will probably donate quarterly, but it is hard to predict at this stage as we might not get enough money for a long time.

How do I know you aren't just going to spend it on biscuits and cake?

There will be three of us responsible for the bank account: Catherine Redfern, Jess McCabe and Louise Livesey. We will inform you of what we are doing, what the income was and what is was spent on.

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