Hot Child in the City

// 3 May 2005

Over the weekend The Observer ran a story about a trend for girls as young as 5 being taken by their mothers to salons and spas for facial treatments, manicures, pedicures and makeovers. All together now: BLECCH!

Apparently, “eyebrow shaping is particularly popular with 13 year olds”. Remind you of anyone?

This is just the latest in a string of “girls growing up too soon” stories. A couple of years ago, Bhs and Argos came under fire for selling padded bras and thongs to pre teens (Bhs’s line was called “Little Miss Naughty”).

This brings to mind something Naomi Wolf wrote in The Beauty Myth: “For a contemporary seven year old, to climb onto the [bathroom] scale and to exclaim with horror is as much a ritual of femininity… as my generation’s posing provacatively in high heels in front of mirrors.”

Depressing, isn’t it? I tried to find something positive to link to, but I couldn’t. I just hope there are some organisations out there working to counter all of this.

By the way, if you haven’t read The Beauty Myth yet, you really must. Even Johnny Vegas is a fan. (It’s true! I read it in the Radio Times once. I know that’s not the greatest endorsement in the world, but still…)

Have Your say

Comments are closed on this post

Further Reading

Has The F-Word whet your appetite? Check out our Resources section, for listings of feminist blogs, campaigns, feminist networks in the UK, mailing lists, international and national websites and charities of interest.

Write for us!

Got something to say? Something to review? News to discuss? Well we want to hear from you! Click here for more info

  • The F-Word on Twitter
  • The F-Word on Facebook
  • Our XML Feeds