Super-sexist ad by Dutch optician…

// 28 January 2008

This series of ads for Dutch optician Oogmerk starts out kinda funny, and quickly progresses to teeth-grittingly sexist.

Under the slogan “get the respect you deserve”, we start off here:


Then we get this one:


Still kinda funny?

What about this:


Gross! And this is the only representation of a woman in the series.

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