Suzuki Swift – ‘the panty dropper’
Jess McCabe // 15 March 2008
Who thought that “panty dropper” was a good idea for a campaign to sell cars? As you can tell from this photo, the answer is Suzuki.
In the Dominican Republic, the company marketed one of its cars by putting them in malls, alongside mannequins from “popular boutiques”. With knickers around their ankles.
You can find more information on this campaign at AdsoftheWorld.com. Ew.