“I wish women were more like Pot Noodles”
Jess McCabe // 23 April 2008
How do you even chose the most offensive and misogynist moment in this ad for instant noodles? (The line “Farewell to guilt trips, nagging and random tantrums”, accompanied by a woman slapping a man, competes with “If she lived in a cupboard, things wouldn’t be so tough”).
On Brand Republic:
Cheryl Calverley, brand manager at Pot Noodle, said: “We are really excited about this new, youth-focused strategy, which represents a move back towards Pot Noodle’s traditional target audience.”
H/T to Amity.