// 14 August 2008

Orangina – “naturally juicy” like pole dancing, porn and anthropomorphising animals to be “sex” objects.

Comments From You

Zenobia // Posted 14 August 2008 at 1:15 pm

Is that an actual advert? Either way, are you sure it was a good idea to post it? Because you might attract a hell of an audience with that, just saying.

As for the sexualised overtones in connection with the slogan, I can only assume it comes from a translation of the French slogan: ‘pulpeuse’ is an adjective that can be both applied to women and citrus fruit.

Audrey // Posted 14 August 2008 at 1:22 pm

I saw this on BBC3 the other night and watched in utter disbelief. I was aghast enough at the pole dancing, then I saw the symbolic spraying of semen (ie orangina) and just thought, OMG. How on earth did this get on TV? Eurgh.

Laurel Dearing // Posted 14 August 2008 at 1:27 pm

ive decided that anthro is scary in CGI full stop. after the panda finalle i was less than pleased.

Virginia // Posted 14 August 2008 at 1:28 pm

I saw that the other day and it scared the bejesus out of me! Over-sexualised torsos with grotesque long-necked animal heads and hooves, I thought all that poledancing would snap their necks. And their expressions are so suggestive! I get a weird feeling that the designer had a furry fetish…

laurenthelurker // Posted 14 August 2008 at 1:53 pm

One of the first things I noticed as well as the sexism were the stereotypical race undertones (overtones?) – the light skinned/furred ‘female’ and the big, dark skinned/furred hulking over-sexed beast that she dances with. I find that really jarring.

Redheadinred // Posted 14 August 2008 at 1:56 pm

That is an actual advert, I’ve seen it a few times. I find it bloody disturbing… I hope it’s not long till people complain and it gets banned.

Soirore // Posted 14 August 2008 at 2:11 pm

I saw this on TV and was really freaked out by it. I just don’t understand, why are some animals sexy and female and some male? Why everything? I used to like orangina but now it makes me think of freaky sex-animals.

Sarah // Posted 14 August 2008 at 2:58 pm

I couldn’t believe my eyes when I saw the advert.

Sarah // Posted 14 August 2008 at 4:25 pm

I saw that on TV the other day. It is the strangest advert I’ve seen for a long time. I hate it.

JENNIFER DREW // Posted 14 August 2008 at 7:00 pm

Why does the huge bear which I presume is male have to wear a jock strap. I thought bears bodies were totally covered in fur so there was no need to wear a jock strap. Advertisement is porn and only difference is women are turned into animals, but still with the sexualised and exagerated bodies whose sole aim is to sexually please and pleasure men. Nothing new there. Oh yes we must have the ‘cum’ shot too with spraying of semen oh sorry it is orangina of course!! But clearly intended to be semen sprayed over the female animals’ bodies. Don’t worry it won’t be withdrawn because it is just harmless misogynstic fun.

Lauren O // Posted 14 August 2008 at 10:59 pm

I read this post right before I took a nap, and thought the video was one of the more unsettling things I’d seen in a while, even disregarding the sexism. During my nap, I dreamt I was being attacked by several anthropomorphized animals, and that I had to kill them and then dismember them using only a serrated kitchen knife. One of them was the bear from the video.

Thanks for nothing, Orangina!

Lucie // Posted 14 August 2008 at 11:21 pm

Unfortunately, this is a real advert. I’m glad it was picked up on though. Honestly baffled at how this is getting shown on TV, albeit late night.

The octopus (iirc) and the end might be the worst bit, what with the squeezing of orange juice on her boobs. Closely followed by the animals straddling squirting bottles of Orangina.

Mephit // Posted 15 August 2008 at 12:11 am

Wtf indeed.

Aimee // Posted 15 August 2008 at 8:50 am

OH MY GOODNESS! I saw this last night and watched with open mouthed disbelief. It’s … I mean.. It’s terrifying! It’s not, for a start going to make me want to buy Orangina, because now i’m scared that it’s made by wierd sex-human-animals. Aside from the initial horror, the bit that most irritated me is the different animals they’ve chosen to portray men and women; a big, massive black bear for a man, wierd twiggy giraffes for a women, and their physiques, whilst being horrible, are SO over-sexed it’s unbelievable. I can’t imagine anyone’s going to be sold by this advert though, simply ‘cos it’s so terrifyingly bizarre. I think it made me feel quite ill, actually.

Sarah // Posted 15 August 2008 at 11:47 am

WTF? That’s just plain weird. Who thought that was a good idea? I feel a bit sick now.

Alice Dale // Posted 15 August 2008 at 11:58 am

The Advertising Standards Authority is the UK body for regulating ads. If you want to do something about the Orangina ad you should complaint to them.

Their website is

It may be worthwhile complaining to Clearcast as well – they’re the TV advertising pre-clearance body …

Anna // Posted 15 August 2008 at 4:22 pm

All I thought when I watched this was that furry porn has finally made its way into the mainstream. And I wept, quietly.

It’s really put me off Orangina, which is a shame, because it was my favourite drink as a child.

Seph // Posted 15 August 2008 at 8:55 pm

You think it’s disturbing now? Try seeing it in the cinema!

I had that experience and am now scarred for life.

Sarahcl // Posted 15 August 2008 at 9:16 pm

Also, all the female animals were prey animals (and a plant in one instance), while all the male animals were predator animals – women are literally there to be (hunted, killed, and) consumed.

Jaime // Posted 17 August 2008 at 10:22 am

I hate this ad, it’s vile but will probably be beloved amongst the furry community. I can’t recall what the lady animals were (and am trying not to ever have to watch it again) but the bit where the bear slides between the legs of several of the ladies, seemingly punching/headbutting them in the vagina has to be my least favourite bit.

Shellyanne // Posted 17 August 2008 at 5:08 pm

OMG! So glad that I’m not alone with finding this advert super creepy! I too thought that the octopus squeezing her boobs was the worst bit – the mock orgasmic look on her face actually made me want to vomit. I don’t understand how anyone could have thought that this advert was fit to be screened…

Sabre // Posted 18 August 2008 at 12:13 pm

I’ve complained to the ASA via their complaints form on the website. I saw this advert over the weekend with my brother and was utterly disgusted by it.

Taking some more inspiration from the comments on this page I sent this to them:

I’m writing to complain about the Orangina ‘Naturally Juicy’ advertisement I saw on TV last week.

I believe that this advert was inappropriate for the product (a soft drink) as it was incredibly over-sexualised and pornographic. The scenes where the ‘female’ animals were sprayed with Orangina (particularly over the breasts) were particularly disturbing, as well as the scenes where the ‘females’ straddled spraying bottles of Orangina. The orgasmic faces on the ‘female’ animals also added to the porn aspect, and it was not necessary to show the ‘female’ animals straddling the ‘male’ animals in a very sexually suggestive manner.

I believe this advert unneccesarily sexualised animals and pandered to gender stereotypes by having aggressive ‘male’ animals pursue submissive ‘female’ animals. I was also concerned about the possible racist undertones whereby the aggressive ‘male’ was a black bear. There are many other aspects of this advert that disturb me, and they all concern its overt sexual content.

In short, I found this advert to be completely sickening and particularly offensive to women. It was not necessary for Orangina to use such sexualised pornographic images merely to sell a drink. Being an animated advert will make it appeal to children, and the use of animals rather than people is a thin way to disguise the overt sexism and sexual objectification of women, yet sadly this flimsy disguise seems to have worked.

I hope that this advert will be removed from TV. Thank you for your time.

OK it’s not the most well-written complaint but it gets the point across. I would suggest others do the same and complain. Then hopefully I will never have to see this advert again!

Lena // Posted 19 August 2008 at 12:13 am

What’s with all the prejudice against furrys? It’s just a fetish, like any other. Incidentally, feminism and furryness are not necessarily mutually exclusive.

I’m a feminist, a woman and also a furry. I find this advert absolutely disgusting and sexist and I feel sick whenever I get the misfortune of seeing this advert. But if it gets taken off the air because of blind prejudice instead of outrage at the misogynistic filth it is, then it would be no better than if it stays.

My apologies if I seem overly aggressive or offensive in this comment, it is not my intention.

Aimee // Posted 19 August 2008 at 7:09 pm

I’ve complained to the Asa various times about numerous examples of plain offensive advertising. They are not interested.. unless it’s specifically misleading or misselling a product they’re not bothered. You just have to look at their recent rulings to see how indifferent they are concerning social issues in advertising.

She-Ra // Posted 20 August 2008 at 9:57 am

They think using animal heads makes it less sexist?!!! Complained to ASA and got a letter back saying they had a number of complaints about this ad and have decided to refer it the independent advertsising council for a decision. Woohoo!

Sabre // Posted 20 August 2008 at 10:02 am

I got a letter back from the ASA saying they’d received several complaints about the advert and were reviewing it.

Sabre // Posted 20 August 2008 at 5:20 pm

Lena, what’s a furry?

Anna // Posted 20 August 2008 at 5:48 pm

I should add I’ve nothing against furries, and have dabbled in that community myself – my original comment didn’t make this clear..

Liz // Posted 20 August 2008 at 6:31 pm

Hi Sabre, I too was unsure what a ‘furry’ is, but looked it up on the internet – a good link explaining it is here –

I saw this advert one evening and was so stunned and was unsure what I had seen had actually happened! I have literally not seen such an obviously pornographic and misogynist advert for a while (except Lynx ads or that nasty burger ad).

zoe // Posted 23 August 2008 at 11:33 am

I think its so great. it makes me think how easy and taken for granted we see women portrayed that way all the time and accept it, and now using animals, everybody is outraged. i take it tounge in cheek

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