Sexist sizism in advertising

// 3 September 2008


Over at another blog called The F Word , US student Kristin Herout is interviewed about her project to highlight the body standard issues in advertising.

Herout took photos of volunteer women on campus, staging alternative versions of adverts from women’s fashion magazines:

I am hoping to replicate advertisements found in common women’s magazines such as Cosmopolitan, Vogue, Elle, and others, as closely as possible using actual plus-size women as my models. I plan on juxtaposing the original ad with my version of the ad when the project is displayed. I am hoping that this will show that I am interested in having plus-size women being represented just as thin women are represented, which, is incredibly unusual.

Via Bitch Magazine

Comments From You

Cara // Posted 3 September 2008 at 11:38 pm

The “plus size” woman on the left looks NORMAL sized to me.

Aimee // Posted 5 September 2008 at 3:45 pm

Oh right, because slightly larger than normal women can exploit themselves and be figureheads for capitalism too. Gah.

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