Sexual Politics of Meat – German edition
Jess McCabe // 12 September 2008
A German butcher has been reprimanded for advertising its products using a naked woman with “Meat Products, Fresh Service” branded across her body, reports Reuters.
The German equivilent of the Advertising Standards Association here in the UK had this to say:
“Such an advert blatantly violates the council’s codes on discrimination and degradation in advertising,” the council said in a statement. “Equating a woman with fresh meat is degrading and highly misogynist.”
The firm near Stuttgart has agreed to remove the slogan, but is keeping the woman, whose back and shoulders are visible.
Maybe the ASA could take some lessons on board from their German counterparts, eh?