Campari does gang rape

// 15 January 2009

But apparently it’s OK to imply this in drinks adverts as it’s “sexy”. Plus they are wearing suits so are obviously fine upstanding men who’d never do that….

Hat-Tip to Sociological Images

Comments From You

Anna // Posted 15 January 2009 at 5:48 pm

I think I am going to be sick. And I shall never, ever buy that shit again.

Kez // Posted 15 January 2009 at 8:02 pm

Ugh… that’s a really threatening and disturbing picture. The anxiety on the face of the woman, the set expressions of the men (whose faces you can’t even fully see), the firm grasp of that hand on her arm, the fact that they are in a lift…

I think the implications are pretty clear here, though doubtless Campari would deny it.

JENNIFER DREW // Posted 15 January 2009 at 9:28 pm

Ironic is it not having this article immediately after the announcement concerning a new rape crisis for Leeds. Now why do we need a rape centre when rape is supposedly non-existent and we apparently do not live in a rape culture.

Campari are simply enacting ‘irony’ are they not? The drunken woman is being chivalrously taken to her room by three men who of course have nothing else in mind. See this is what Campari does to women – it renders them men’s puppets. Oh yes and the woman is enacting ’empowerment’ by appearing in a totally powerless pose and the men are enacting their ’empowerment’ by ensuring she has no way of escaping their clutches. Promoting male group rape of women? No just a convenient way of loosening up women so they won’t protest too much when they are being group raped (ergo having consensual sex when unconscious or inebriated).

Catherine Redfern // Posted 15 January 2009 at 10:20 pm

That’s just…. horrible. :-(

Caroline12 // Posted 16 January 2009 at 9:35 am

Where has this advert appeared? Who do we complain to?

Louise Livesey // Posted 16 January 2009 at 9:41 am

According to Sociological Images it’s one of the pictures from the 2009 Campari calendar. Not sure where they are distributed though.

Rachael // Posted 16 January 2009 at 10:23 am

And here is everything I have been trying to convey on the ‘But was it rape?’ thread in full colour!!!! Below is copied from a comment I made on that thread, which is very apt. here.

Notice how rape has now almost become a synonym for sex!! Girls and women are expected to WANT to be raped by men to prove they are attractive!!! It’s a terrifying trend that I have noticed on the net and on tv.

It’s the same as the nasty “sexy dead” trend.

Example: can’t quite remember the programme – but there was a trailer for this programme on tv a few months ago.

Am assuming the male “hero” must have been known as violent or a killer – because in this trailer there is him seen “flirting” with an attractive woman.

She asks him: “Are you going to kill me?”

He answers, “Don’t flatter yourself”!!!!!!!!!!!!

Proof that the only “sexy girl” in our society is a dead one – or a raped one!

Cara // Posted 16 January 2009 at 4:12 pm

Euw. That is very disturbing.

Rachael – yes. I hadn’t really thought of it like that before, but you are spot on.

Anne Onne // Posted 16 January 2009 at 5:24 pm

Wow. The faceless men particularly struck me. Because society can’t put a face on rapists, lest that means admitting to ourselves that the rapist IS the everyman. *

What gets me is that all they needed to do was change it a little and it would be a lot less bothersome. Change her look of terror to one of ‘I’m gonna have me some fun’, maybe show the men’s faces, give her the drink to hold, maybe have her be the one pushing the button. In short, make her a character with agency. A woman who evidently anticipates having some sexy Campari fun with these men, instead of one being held captive by a bunch of anonymous would-be rapists in a lift.

I know the lift imagery is not accidental: a lot of people have a fear of lifts because they are so enclosed, which just makes this image even more vile, because it goes so far to imply rape:

– lift: woman can’t escape.

– faceless,expressionless men: guys, project your own rape fantasy here. Apparently empathy is not a trait males of the species are meant to posess.

– restraining her shoulder: if the hand was moved a little, and in another context it would be fine, but in this picture it just looks scary.

– arm in front of her: a not so subtle implication she can’t get out.

– her limp pose: she evidently can’t do anything about the situation, much as it unnerves her.

– terrified expression: the only one we see is that of apprehension. Why does fear sell a drink? I thought they were supposed to be fun. Apparently the only fun we need concern ourselves with is that of rapists.

For crying out loud, somebody went into quite a lot of effort orchestrating this rape fantasy.

* Not implying that all men are rapists, but that a rapist can be any man.

mezumi // Posted 18 January 2009 at 1:42 pm

yuck, if i ever find one of those posters im going to rip it to shreds, then complain.

Sara // Posted 18 June 2009 at 1:09 am

This makes me sick.

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