Introducing… The Muffia

// 13 January 2009

The Muffia are a group of feminist women “who create performance, comedy and political interventions in reaction to the culture we live in”. Their actions are intended to raise the general public’s political awareness, specifically in relation to gender, sexuality, identity and race, and judging from recent activities they certainly know how to draw a crowd:

Today we hit the streets of Manchester with our poster ‘Why is this alright? Why is this all white?’ We wore costumes to attract attention and with our portable music we danced outrageously to Motown and flashed our fake muffs and soon an audience gathered.

People began to ask us what we were doing and why (particularly young women) so we explained we were reacting to mainstream media images of women as white, thin, and cosmetically altered. We discussed the lengths women go to to achieve the current almost pornographic ‘look’. We also talked about the pressure for women to act, move and present themselves in a certain way and how we felt our dancing (which was about moving in a way we are told not to and taking up space) was a reaction to this.

Fantastic. They are currently focusing on their ‘Pit Stops’ campaign, which involves adding fake fur, posters and stickers to adverts on the streets, in shops, on public transport and to beauty products:

We are trying to inspire people to question society’s relentless portrayal of a female which is mostly white, thin and hairless.

It’s a subject that’s close to my heart, and I absolutely love this in your face approach. You can see more pictures here, and I also really recommend checking out member Katie O’Brien’s performance protest against Topshop’s use of extremely thin models in its London window display, entitled I.D.B.I.D.E (I died because I didn’t eat, see right).

To get involved with The Muffia, simply get in contact or join their facebook group.

Comments From You

Rose Popay // Posted 28 October 2009 at 8:18 pm

Im really excited to see the muffia

and am looking forward to pushing my work and showing the audience I have gatherered the next level of my self as the art tart!

I would love some feed back on my work so far…

Have Your say

To comment, you must be registered with The F-Word. Not a member? Register. Already a member? Use the sign in button below

Sign in to the F-Word

Further Reading

Has The F-Word whet your appetite? Check out our Resources section, for listings of feminist blogs, campaigns, feminist networks in the UK, mailing lists, international and national websites and charities of interest.

Write for us!

Got something to say? Something to review? News to discuss? Well we want to hear from you! Click here for more info

  • The F-Word on Twitter
  • The F-Word on Facebook
  • Our XML Feeds