Perfume advertised by image of dying woman?

// 18 January 2009

As if you needed any more proof that images of violence against women are presented as sexy, I just read about a new perfume for women called Wode, in the Indpendent on Sunday. It’s getting attention because it turns the skin blue when you spray it, then the pigment disappears.

Check out the images they’re using to promote it. Horrible. Warning: may be triggering.

They show a woman lying on sheets, clutching her throat, and tugging her shirt open, with the blue perfume seeming to symobolise blood. She’s looking towards the viewer and her expression is not one of pleasure.

Warning: the main website for this features a flash movie based on the images, which you may find equally disturbing.

Comments From You

polly styrene // Posted 18 January 2009 at 5:11 pm

On a similar theme – there was a road safety ad a while back which used ‘sexy’ images of a woman dying in a car accident.

“The latest initiative has moved the fight for common sense online, with a viral video entitled ‘Steamy Windows’ sponsored by local Lancashire healthcare trust and created by Staffordshire based media consultancy, ST16.

The clip lures the viewer in with the promise of titillation, showing a young woman writhing gently in the passenger seat of a car, before gradually revealing the truth: that she is trapped inside a wrecked vehicle which has been crashed by her (presumably drunk) date.

The video has been a huge online success, with 2.4 Million YouTube views over a six month period and over 65,000 views on rival video sharing site Kontraband. Uniquely for a road safety advert, it has also has won a gold medal at the New York Film Festival.

It’s succeeded largely by appealing to the Zoo and Nuts demographic, who are the victims of all too many drink-drive accidents. Its success has been partially attributed to the fact that it was tagged on YouTube with the words ‘Hot Girl Sex in Car’.

anne // Posted 18 January 2009 at 8:25 pm

i really don’t get what they’re are trying with those images. does it sell? it’s too weird and senseless for me.

Serian // Posted 20 January 2009 at 7:57 pm

What depresses me is the fact that it’s a company called Boudicca.

Boudicca (although I’m not overwhelmingly sure about all of the history there and am happy to be contradicted) is a big symbol of women having power in a time where there actual involvement was basically nil. It is also worth pointing out that one of the many reasons she was so furious was that her teenage daughters were raped by Romans.

Now, this model evidentially isn’t far out of the teenage years and I don’t think its a big step to be saying that the pictures could be interpreted as close to what might be rape.

Shellyanne // Posted 21 January 2009 at 9:30 pm

WTF?! Just why??!! How on earth are they allowed to get away with publishing those images? I’m so disturbed that I can’t even articulate fully just how horrified I am…

Sarah // Posted 24 January 2009 at 10:42 pm

I don’t think this is violent so much as sexual…

Change the colour of the perfume from blue to white and it could be porn.

grrrzilla // Posted 27 January 2009 at 10:13 am

The blue around her neck looks like massive bruising. Its the kind of tissue damage that could happen if you were violently strangled with blood pooling in the tissues after death. My first thoughts were that this was a women who was having a post traumatic stress episode reliving a past violent attack. I was shocked to find out it was an add to sell a product. Completely unacceptable irresponsible and reprehensible on the part of the company that produces the product.

cassy // Posted 6 June 2009 at 9:28 pm

it is wrong for them to do this. i do not agree one bit who do we complain to about these issues

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