‘Miss Atom 2009’

// 16 February 2009

Women working in Russia’s nuclear power industry are competing to become ‘Miss Atom 2009’, according to Wired Magazine blog Danger Room, which decided to post a shot of one of the contestants in front of a nuclear power plant:

Alyona is a first-time contestant in “Miss Atom,” an annual beauty contest open to (female) employees of Russia’s nuclear industry. This is shaping up as a perennial favorite for readers of DANGER ROOM

I don’t recommend reading the comments on that post.

There’s nothing surprising about Wired, a magazine which is regularly criticised for assuming all its readers are (hetro) men and that its techy coverage is only of interest to men, ‘reporting on’ a sexist competition like this. But it’s still disappointing.

The competition website is in Russian, of course, but the competition appears to have been sponsored by state-owned nuclear power company JSC Atomenergoprom.

Beauty pagaents are annoying at the best of times, but when they centre on the workplace another element is added to the equation.

Comments From You

Aimee // Posted 17 February 2009 at 9:31 am

What I find most sad is that there are women willing (obliged?) to compromise their professional integrity to partake in this kind of thing. Not good.

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