The F Word credited for major rethink of “Cervix Savvy” advertising campaign…
Louise Livesey // 20 February 2009
See here….. Just goes to show that activism online can and does have an impact!
Lets just be very clear – it’s really important women are screened regularly for cell abnormalities on the cervix. Really important. Don’t put it off. But Camden – rabidly bad advertising idea!
Thanks to K for bringing it to my attention!