commercialfeminism_fwordresizedSilvia Carrus is an Italian illustrator and comic artist living in London. She loves to make comics about feminism and animals, and is the author of ‘Feminist Cat’ and ‘The Feminist Superheroes’. Check out her work on Tumblr and tweet her @silviargh.

This month’s comic depicts a company using feminism to sell a variety of products to a woman, including a t-shirt with the slogan ‘Feminism is hot’ and a ‘Tough Bitch’ necklace

Comments From You

Dontinterruptme // Posted 5 January 2017 at 6:16 pm

I really feel strongly about what I call the Feminism brand. It’s like it’s now the new trend to say you are feminist. Not because you feel that way, or care about the cause but just because you might sell more…
We tend to see a lot of that especially in pop music and cinema. I am no one to judge but sometimes it all seems too commercial for me..
I wrote about it in this article called The Feminism Brand :

I’d like to have other opinions on that matter… :)

Have Your say

To comment, you must be registered with The F-Word. Not a member? Register. Already a member? Use the sign in button below

Sign in to the F-Word

Further Reading

Has The F-Word whet your appetite? Check out our Resources section, for listings of feminist blogs, campaigns, feminist networks in the UK, mailing lists, international and national websites and charities of interest.

Write for us!

Got something to say? Something to review? News to discuss? Well we want to hear from you! Click here for more info

  • The F-Word on Twitter
  • The F-Word on Facebook
  • Our XML Feeds